Find and Win More Real Estate Leads on Facebook Follow each of these tips and you can get a booked rendezvous schedule in no time: 1. Complete your Business Page on Facebook When we say complete your Business Page on Facebook we mean it. Fill out each section on your Facebook business page, because more material on the website makes it easier for potential customers to scan. Many realtors may use their personal Facebook profiles to drum up business from their current contacts.

But that is actually a breach of Facebook's Terms of Service policy, which means you need to have a Facebook business page to do so if you are doing business in some way. So use your personal Facebook account to communicate with friends, relatives, and new connections while you're on the clock, while leading them to your Facebook business page, as an example see the for sale by owner page. Create and post content on Free Quality Why would anyone follow your Facebook account? Since you'll post useful and important content your followers will find helpful and interesting. Instead of "selling yourself" every day by sharing customer testimonials and listings, think about how you can add value to your followers without expecting anything in return. People start looking for information at your account and building a relationship with you as a brand. Once the time comes to buy or list their house, you are the one they will turn to because in the past you have been so competent and supportive.

You will remain top-of-the-mind without feeling like your clients are being "pitched" or "sold to" all the time. This is a real win / win. And how is it the best way to do this? Start with the 80/20 rule, which means 80 percent of your Facebook posts will be supportive, meaningful content while retaining the remaining 20 percent for events, open houses and other promotional material. Build a variety of posts rather than just relying on the norm of boring photo + listing content. Your followers have a lot to fight for their attention so always ask yourself if what you're sharing is directly important to them.